Setting up the front page of the webshop

Introduction: What is the front page of the webshop?

The front page (also called homepage or start page) is the first page customers see when they visit your webshop. It's like the shop window of a store: this is where you make a first impression. You decide yourself what's on it: special offers, new products, welcome text, or whatever you want to show.

Why set up a front page?

You want to set up a front page because:

• It's the first impression customers get of your webshop
• You can determine what customers see first
• You can spotlight special promotions or new products
• It looks professional and clear
• You can directly guide customers to what's important
• It makes your webshop more personal
• You have control over the layout and content

Without front page: Customers come directly to the product overview (often not very nice). With front page: Customers see a nice welcome page with your message.

How do you set up a front page?

Setup is done in two steps: first you create a page, and then you set this page as the start page of your webshop.

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Step 1: Creating a front page

First you need to create a new page that will serve as front page.

Go to pages menu

Open page management

1. Go to the "Shop (New)" tile or wherever your webshop settings are
2. Find and click the "Pages" button
3. You now see an overview of all pages you've created (can be empty if you have no pages yet)

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Create new page

Create page

1. Click "New" (usually at the top of the screen)
2. A screen opens to create a new page

Fill in name and title

You need to fill in two things:

1. Name:

• This is the internal name you see in Easyflor
• For example: "Homepage 2025" or "Front page winter"
• Choose something recognizable for yourself
• Customers don't see this

2. Title:

• This is the title that appears at the top of the browser
• Customers see this in their browser tab
• For example: "Welcome to Bloemen Jansen" or "Flower webshop De Roos"
• Choose something catchy and professional

Example:

• Name: Homepage spring 2025
• Title: Welcome to Bloemen Jansen - Fresh flowers online

Save page

1. Click "Save"
2. The page is now created
3. You see it appear in the list of pages

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Add page content (later)

Note: You've now created an empty page. Later you can add content like:

• Texts
• Images
• Products
• Promotions
• Other elements

You do this by opening the page and editing it. But first we need to set the page as the start page.

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Step 2: Setting page as start page of the webshop

Now you'll link the page you've created to your webshop as THE start page.

To configuration

Open configuration menu

1. Go back to the main menu of "Shop (New)"
2. Find and click the "Configurations" button (or "Configuration")
3. You now see all settings for your webshop

Choose the right configuration

If you have multiple webshops, you need to choose the right one:

1. Find the "Name" of your webshop in the list
2. Click on the name of the webshop you want to set the front page for
3. The configuration opens

Tip: Do you have only one webshop? Then there's only one option.

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Set start page

Link front page

1. Find the "Start page" field in the configuration
2. Click on this field (it's a dropdown menu)
3. You now see a list of all pages you've created
4. Select the front page you created in step 1
5. For example: click on "Homepage spring 2025"

Save

1. Click "Save" at the bottom
2. The setting is now active
3. Your front page is linked to the webshop

Done! Your webshop now has a front page.

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Step 3: Add page content (optional)

Now that the page is set, you probably want to add content to it.

Edit page

1. Go back to "Pages"
2. Find your front page in the list
3. Click on it to open it
4. Click on "Edit" or a similar button

What can you add?

• Text: Welcome message, explanation, information
• Images: Banner, photos, logos
• Products: Featured products, bestsellers
• Buttons: Links to categories or special pages
• Blocks: Different sections with info

Example content:

• Big banner: "Welcome to Bloemen Jansen"
• Text: "Fresh flowers directly from the grower"
• Featured products: 6 popular products
• Button: "View our full assortment"

Save and check

1. Save the page after editing
2. Go to your webshop to check how it looks
3. Adjust if needed

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Practical examples

Example 1: Simple welcome page

• Step 1: Create page "Homepage" with title "Welcome to Bloemen Jansen"
• Step 2: Set as start page in configuration
• Step 3: Add welcome text and 4 featured products
• Result: Customers see a friendly welcome page

Example 2: Seasonal front page

• Situation: You want a different front page for each season
• Action:
  1. Make 4 pages: "Homepage spring", "Homepage summer", etc.
  2. Switch the start page per season in the configuration
• Result: Always a current, seasonal front page

Example 3: Promotion front page

• Situation: You have a big roses promotion
• Action:
  1. Make page "Roses promotion 2025"
  2. Set as temporary start page
  3. After the promotion: switch back to normal homepage
• Result: Focus on the promotion during the promotion period

Example 4: First time setup

• Situation: Your webshop has no front page yet
• Problem: Customers come directly to the product overview
• Solution:
  1. Create a new front page
  2. Set as start page
  3. Add basic content
• Result: Professional first impression for customers

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Important tips

Tip 1: Choose a recognizable name

• Use clear names for your pages
• For example: "Homepage winter 2025" instead of "Page 1"
• This way you can easily find them later

Tip 2: Choose a good title

• The title is what customers see in their browser
• Use your company name
• Be clear about what you sell
• Example: "Bloemen Jansen - Fresh flowers online"

Tip 3: Test on different devices

• Check how your front page looks on computer
• Also check on mobile and tablet
• Make sure it's readable everywhere

Tip 4: Keep it simple

• Not too much text on the front page
• Clear navigation to products
• Focus on what's important

Tip 5: Update regularly

• Adjust your front page per season
• Update with new promotions
• Keep it current and interesting

Tip 6: Create multiple pages

• Make multiple front pages for different purposes
• You can easily switch which one is active
• Useful for promotions, seasons, or testing

Frequently asked questions

Question: Can I make multiple front pages?

• Yes, you can make as many pages as you want
• But only one can be active as start page at a time
• Switch them by selecting another in the configuration

Question: What happens if I don't set a start page?

• Customers come directly to the product overview
• This isn't very nice and professional
• Always setting a start page is better

Question: Can I change the front page later?

• Yes, anytime
• Go to Pages, open your front page, and edit
• Or create a new one and set it as start page

Question: Do customers see the "name" I fill in?

• No, the name is only for internal use
• Customers only see the "title" (in browser)
• And of course the content you add

Question: Do I need to create a separate front page per webshop?

• If you have multiple webshops: yes
• Each webshop can have its own start page
• Or you can use the same page for multiple shops

Question: How do I delete a front page?

• First set another page as start page
• Then you can delete the old page from Pages
• Never delete the active start page!

What to do with problems?

Problem: Front page doesn't appear on webshop

• Check if you saved the page
• Check if you set it in the configuration
• Refresh the webshop (cache may be old)
• Log out and back in to test

Problem: Wrong title in browser

• Go back to the page
• Adjust the "Title" field
• Save
• Refresh the webshop

Problem: Page is empty

• This is normal right after creating
• Go to Pages and edit the page
• Add content (text, images, products)
• Save

Problem: Can't find page in start page dropdown

• Check if you saved the page in step 1
• Refresh the configuration page
• You may need to log in again

Problem: Changes not visible

• Browser cache may be old
• Refresh with Ctrl+F5 (Windows) or Cmd+Shift+R (Mac)
• Or open the webshop in an incognito window

Advanced tips

Tip 1: A/B testing

• Make two different front pages
• Test which works better
• Switch them and check which generates more sales

Tip 2: Seasonal planning

• Make front pages for each season in advance
• Switch them on time (don't forget!)
• Plan this in your agenda

Tip 3: Special occasions

• Make front pages for Valentine's, Mother's Day, Christmas, etc.
• Set them temporarily as start page
• Switch back to default after the occasion

Tip 4: Loading speed

• Not too many big images on the front page
• This slows down loading speed
• Fast pages are better for customers

Summary

Setting up a front page for your webshop is done in two simple steps:

Step 1 - Create front page:

• Go to Shop → Pages → click New
• Fill in a Name (internal name for yourself, e.g., "Homepage winter")
• Fill in a Title (appears at top of browser, e.g., "Welcome to Bloemen Jansen")
• Click Save

Step 2 - Set as start page:

• Go to Shop → Configurations → select your webshop (at Name)
• Find the "Start page" field and select the page you created
• Click Save

Extra - Add content (optional):

• Go back to Pages → open your front page → Edit
• Add texts, images, products or other elements
• Save and check on the webshop how it looks

Why important:

• First impression for customers (like the shop window of your store)
• You determine what customers see first
• More professional and clearer than directly to product overview

Tip: Make multiple front pages for different seasons or promotions, then you can easily switch which one is active